Moffat Centre
Museum | Glasgow | Scotland | United Kingdom
University-based tourism consulting center
The Moffat Centre at Glasgow Caledonian University is the largest university-based consultancy and research center for tourism and travel market research, as well as business development in the United Kingdom. Since its establishment, it has established itself as a leading institution providing comprehensive data and analysis on Scottish visitor attractions.
Statistical performance indicators for attractions
A key project of the Moffat Centre is the Visitor Attraction Monitor, which has been published annually since 1999. This report provides detailed statistical performance indicators for cultural tourism attractions in Scotland, including major national museums and galleries as well as smaller independent operators. The data dates back to 1991 and includes visitor numbers, staff numbers, average revenue, and marketing activities. This information serves as a benchmarking tool and is utilized by local and national governments, as well as organizations such as VisitScotland, to inform policy decisions and analyze the performance of tourism attractions.
Tailored consulting services in tourism
In addition to providing data and analysis, the Moffat Centre offers tailored consultancy services for organizations in the tourism, hospitality, events, and travel sectors. It assists in developing business strategies, market analysis, and optimizing business processes to promote the competitiveness and sustainability of tourism businesses.
Academic training in tourism industry
The Moffat Centre is also involved in academic education and research. It awards scholarships to students pursuing a career in the travel, tourism, or events industry, thus fostering the next generation of professionals in the tourism sector.
